Martins Group is proud to represent Alpine from our Alpine Centre in Winchester.

In addition to Alpine new car sales, we can arrange finance for your purchase and take your current vehicle in part exchange, or you can even just sell us your current car.

As Martins Group is a family-run business, we have more than 100 years’ experience in the automotive industry and understand what our customers want. We don’t believe in pushy sales tactics. Instead, we’re dedicated to offering guidance to anyone looking to buy a new or used Alpine, or for aftersales services.

We pride ourselves on excellent customer satisfaction and aim to offer real value-for-money on all servicing, MOTs and repairs, using genuine car parts and accessories. You can book your service or MOT online or over the phone. Our experienced Service Advisors are more than happy to answer any questions you might have.


The Atelier Alpine personalisation programme offers a comprehensive range of paint colours,
wheel finishes and brake calliper designs, so that each A110 is as individual as its owner.

Learn More

Contact us via phone, email, or visit us at our Alpine Centre in Winchester 01962 810000

The Alpine A110 has been named “Best Sports Car 2020” by What Car? magazine for the second year in a row!

According to the magazine team: “The Alpine A110 is simply unmatched among sports cars”.

Alpine Partners With Tissot watches! 

Grab yourself a luxury Tissot watch with your Alpine purchase today, signature branded to Alpine these watches can only be found at Alpine dealerships.